Mobilizing FinTech: Crafting an unforgettable brand and
seamless UX for Curreo's wallet

Design Requirements

Curreo needed help with UI/UX to make their user experience stand out. We worked with them over a period of four months, and during our research gained invaluable insights into the world of multi-asset investment platforms. This allowed us to make the mobile wallet platform easy to understand and even fun, using prototypes and wireframes for various, clearly identifiable functions.

They wanted to expand the number of currencies and other assets on their app, and we added stock-trading functionality in order to give traders a broader range of investment options.

Approach

To successfully redesign and transform Curreo's mobile platform, the team went through several key phases and steps. The process began with defining the scope of work and project objectives, as well as understanding the specific challenges and pain points of the existing platform. The team then crafted a comprehensive UX strategy and developed an information architecture that outlined the platform's structure and user flows.  

Information Architecture 

When thoughtfully considered, information architecture in UX design helps users to find what they are looking for. During this project it was essential to improve the visual representation of the app's hierarchy and infrastructure, to prevent users from getting lost or confused while completing their intended tasks.

We did in-depth research to understand the target audiences the information architecture was being built for. By keeping the information architecture logical, we improved mobile hierarchies, application functions and content. The main aim of this information architecture is to make the product's functionality easy to understand.

Brand identity 

Next, the team refreshed the brand identity and created a visual design concept that embodied Curreo's mission and values. They also developed consistent design language with sophisticated colors, typography, and aesthetics. Wireframes were created to visualize the layout and structure of the platform, and mock-ups and prototypes were designed to demonstrate the user interface and interaction flows.  

New features were introduced, and user flows were designed for various user profiles, including investors, money transfer operators, and more. The team engaged in iterative design processes to refine the user experience, gathering feedback from stakeholders and potential users to inform design decisions.

Once the redesigned user interface and user experience were implemented, thorough testing was conducted to identify and resolve any bugs or issues. Feedback was gathered from Curreo's product manager and team to refine the design and functionality, and accurate final mock-ups were created for presentation and testing.

The redesigned Curreo mobile platform was launched to beta users, with post-launch activities including monitoring user feedback and engagement to assess the platform's impact and gather insights for future improvements. Close collaboration between the design team and Curreo's stakeholders played a crucial role in shaping the direction of the redesign and ensuring that the end result aligned with Curreo's mission and objectives.

The iterative nature of the process allowed for continuous improvement and refinement, leading to the creation of an innovative and user-centric mobile wallet platform that empowers users to manage their wealth effectively and with ease.

Wireframes

We began with a customer journey map to provide us with an overview of the steps customers might take while using Curreo. This helped us identify potential pain points in the customer experience. During the UI/UX improvement process, we placed an emphasis on designing individual portfolio screens with much better navigation. To show how the coins were split up, we created a scrollable list.

Lo-fi wireframes were instrumental in the early stages of designing the Curreo app, serving as the foundational visual representations of the user interface and navigation. These basic wireframes outlined the layout, content placement, and interactions within each app section, allowing for rapid iteration and validation of design concepts.

By focusing on the fundamental structure and functionality of the app, the lo-fi wireframes provided a clear roadmap for refining the user experience and ensuring that the app's core features were seamlessly integrated. These low-fidelity mockups facilitated effective communication and collaboration among the design team, stakeholders, and developers, helping to shape the app's overall user journey and ensuring a cohesive and intuitive interface for users.

Before

After - Side menu navigation and dashboard tiles update

Before & After

Prototyping a design is our preferred approach, which was very useful for us to showcase our thought process to the Curreo team. In addition to the screens,  we also prototyped the expense categories.

The aim was to avoid losing users by developing different screens to exchange, trade, or invest. Our intention was to introduce a smoother and easier experience while decreasing the number of steps required for users to reach their goals.

Scalable Design Language

Since this mobile wallet app provides a range of functionality, the challenge was designing a consistent design language.

With an easy-to-use interface, sophisticated colors, and the right fonts, such as GT Pressura, combining Retalic and Upright styles into one continuous design space, we enhanced smart typography but also created a more desirable place for users to navigate through the app. We also did an in-depth competitive audit which helped us make better decisions and determine which strategies could work.

Creating a streamlined interface means integrating all the required options for a given task while minimizing redundant information. A good design language does not overwhelm users with too many options and surplus information.

UI design

We created accurate mock-ups and then final screen designs after a series of discussions over a period of several weeks. Our goal in every project is to test design concepts and usability, which saves time when it comes to implementing the design.

This phase required regular weekly meetings with Curreo's product manager, which provided a lot of insight into where Curreo wanted its brand to be positioned and how it wanted to develop its visual identity.

Results

Fintech design at its finest 

Our team redesigned the mobile platform to upgrade the platform’s capabilities, optimizing the functionality through several iterations, such as delivering seamless cross-border transactions. This app is expected to outperform in terms of blockchain security, stock trading and wealth management. By focusing on mobile app redesign, we aimed to help people overcome the traditional challenges of making international payments.