Folk
The all-in-one CRM: one tool for all your relationships
Key takeaways
Inconsistent CTA’s
We want the main CTA’s to always be consistent. In their case border radius, as a property, seems like it is confused. On the landing page, the onboarding, and when you are inside the app...each one has its own style.
Progress indicator
The way it has been done here is great for indicating that there are more things in the line, but, elements used to present that are more often used to indicate a carousel or some content hidden. Using it as steppers can seem a bit unintuitive but it is not really a blocker.
But what should be considered is to be more visually distinctive.
Takeaway, tell users on-boarding takes just 4 minutes. This upfront transparency nudges them to finish and prevents drop-off due to perceived time commitment.
Action points
There is inconsistency in actions that exist currently. For example “Snooze” action, on one pop-up we have it, on another is lost. Not sure why.
Takeaway, make sure to have actions not just consistent in their output but as well as having them consistent in where they are placed.
Definitive Guide to User Onboarding
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