Key takeaways

Content fidelity

Mailchimp has a great way of guiding you through the onboarding by providing you with clear descriptions so you don’t have to think too much.

Takeaway, it reduces friction and helps users move freely through onboarding process.

Pricing

A descriptive way of explaining can be really useful as it feels more natural when you read it. Also, the way cards are positioned can be helpful as it anchors higher price first so that others seem more accessible.

Progress indicator

Clear and concise, as it should always be. This way reduces anxiety and anticipation among the users.

Personalized

Mailchimp wants to give a proper experience to their users, without too much walk-around, so they up front want to gather info so they know what to offer to you when you first meet the app.